Your Current Marketing

Where Do You Stand?
Your marketing materials can make the critical difference between success and failure. When done correctly, they can be your most cost-efficient sales force, working for you 24 hours a day, seven days a week. But are they?

Here are ten questions to help your evaluate your current marketing and communications efforts. If you’re not satisfied with your answers – or if you’re not sure about your answers – it’s time to talk to MPD.

1. Are we currently getting good value from our marketing dollars?
2. Is our marketing budget enough to do the job in today’s climate?
3. Do our marketing materials present a consistent image and theme?
4. Does our identity need a makeover?
5. Have we properly protected our trademarks and logos?
6. Are our support materials attractive, easy to use and effective?
7. Do our campaigns produce measurable results in the form of business?
8. Are we maximizing the Internet for promoting our business?
9. Are we losing share to competitors with better marketing support?
10. Would improved marketing support motivate our sales staff and our distributors, dealers and end-user customers?